I hope you and your family are having a wonderful holiday season.
I am going to go over some quick stats for 2024 and take a look forward for 2025. I will do a separate post for my portfolio and it’s performance so be on the lookout for that.
2024 recap
Posts
2024 had a total of 106 posts (not including this one). Many of these were quick updates on companies that I own. The top 5 posts of 2024 are:
CPH Update on October 1st
When to go Full Time (Investing) on November 26
Company Profile of DRT.to on November 12
OSS.v Takeover - My Thoughts on August 30
Reprofile of Sangoma Technologies on July 23
Companies Profiled (or Reprofiled)
There were 7 companies profiled or reprofiled. The average gain so far is about 7%. Not great lol.
*Note the prices may not be exact as I’m writing this earlier in the week.
Profiled at $2.50 CAD in January 2024.
Current price $2.35 CAD. Down 6%.
Profiled at $8.85 USD in February 2024.
Current price $7.95. Down 10%.
Profiled at $2.28 CAD in April 2024.
Current price $2.29 CAD (the company paid $0.095 in dividends since being profiled). Up about 6% with dividends.
Profiled at $4.31 CAD in May 2024.
Current price of $3.82. Down 12% ouch.
Profiled at $0.66 CAD in June 2024.
Taken private at $0.88 CAD in 2024. A gain of 25%.
Profiled $7.15 CAD in July 2024.
Current price $10.05 CAD. Up about 41%.
Profiled at $0.89 CAD in November 2024.
Current price $0.95. up 6-7%.
Book Reviews
10 books were reviewed.
As well my Beginner Book List was updated and I released my Top 5 books in 2024.
Subscriber Count
I started the year with 380 subscribers. At the time of writing this I have 1,337 subscribers. I had a loose goal to hit 1,000 subscribers by the end of 2024. I feel truly blessed that so many follow my work.
I did a special post when I hit 1,000 subscribers. I asked the readers to pick a charity to donate $1,000 to.
2025 Look Ahead
More of the same. I want to continue to post weekly. I was almost perfect on putting out posts each Tuesday this year. At this point, I have no intention of making this a paid newsletter. I may put in an option to leave a tip or something at some point. I feel that writing helps me process some of my internal dialogue around investing and other parts of my life.
2025 goals for Petty Cash
The readers will not see this, but I have a goal to write at least 30 mins each work day. I did this for 190 of about 200 days this year.
My only quantitative goal is to post have a post each Tuesday morning in 2025. This does not include the quick updates that I post on companies that I own or follow.
I have a goal to “get better” at writing. I don’t have a quantitative way to measure this, but I do have a feedback loop that I make sure I follow. So for this one, I will just have to trust the process.
I appreciate everyone that sets out goals to grow their audience each year, but I am happy to just keep the consistency up. I know I will improve over time and that’s enough. For me the risk of fizzling out is too large. I would rather keep doing the same over setting some audacious goals that I likely don’t hit.
If you have any suggestions for my substack let me know.
Thanks for reading my work. It truly is a privilege to get some of your time.
HAPPY NEW YEAR!!
Dean